Good Citizens
The Good Citizens refused to make eyewear the normal way.
They started with a discarded plastic bottle and built a modular frame system around it. Everything clicks together. No metal. No screws. Designed to swap parts and update your look in seconds.
This idea was born in 2018. Harry (8) & Archie (6) were upset about all the plastic waste piling up in the world.
Two months later, a plan was in place to help untrash the planet®.
They scribbled down four guiding principles:
1) Only use 100% recycled materials
2) Make products that last
3) Don't exploit people or the planet
4) Employees get time with their kids or loved ones.
To this day the kids still make decisions in the business.
It took them 752 days to invent a way to turn the plastic of one single-use bottle into a pair of 100% recycled and ethical sunglasses frames. There were some very dark days but eventually we cracked it and the sun came out!
They set up their own manufacturing here in Australia to make sure no person, nor the planet, is exploited and everyone gets paid a fair wage.
Selfridges London, voted the best department store in the world 4 times, were so fascinated by their glasses & story, they gave them an entire window next to Prada for 3 months.
They've been fortunate enough to be internationally recognised for their unique repairable design. So much so, they're now judging design and sustainable awards.
In London, Good Citizens won the 2022 Marie Claire UK fashion award for Best Sustainable Accessory Brand (Eyewear).
Good Citizens are now the most awarded eyewear brand in Australia and beyond.
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